About Acadia.io
2024 AdAge A-List - Performance Marketing Agency of the Year
2023 & 2022 Best Places to Work, The Atlanta Business Chronicle
Small Ad Agency of the Year AdAge (https://acadia.io/adage-names-acadia-a-small-agency-of-the-year)
Acadia is a modern media and growth agency. We have a bottom-up, audience-based approach to media that is very accountable and addressable. Media is not one thing at Acadia, but many. Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees.
This role requires working 2 PM - 11 PM IST/ 4:30 AM - 1:30 PM EST
English language skills need to be at least at a conversational level. Please submit your resume in English to be considered for the position. Make sure to check your Spam folder frequently!
JOB RESPONSIBILITIES
- Developing and implementing data-driven marketing campaign statistical models, including response, risk, attrition and volume predictive models.
- Managing the deployment and performance of modeling efforts, monitoring the performance of implemented model, creating and maintaining timely and accurate model performance reports to ensure the models perform as expected or are adjusted to maintain quality and performance.
- Developing customer and prospect segmentation and profiling using transactional, credit, demographic, lifestyle, and other data sources.
- Utilizing advanced statistical, data mining, AI/ML and quantitative tools and techniques to identify actionable business opportunities (e.g. cross-sell, up-sell, retention and acquisition), translate business units needs into actionable business strategy, improve targeting and delivery of products and services to customers.
- Integrating the business needs of marketing personnel and other customer intelligence associates with evidence-based insights to ensure use and execution of results of statistical analyses.
- Working across internal departments to identify and develop opportunities for process monitoring and automation, enhancing overall quality and efficiency of product delivery.
- Maintain a strong knowledge of industry & market trends and analytics techniques & products including working with outside data and service vendors to identify and evaluate data source and technical opportunities and quantifying their values to business.
- Other duties may be assigned on an ad-hoc basis.
**This job description is not intended to give a complete list of duties or responsibilities of this position, but rather gives a general overview of the purpose of the position. While specific duties and responsibilities might change, the general purpose of the position is stated above.