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Director of Product Marketing (Revenue Cycle Management)

EnableComp
Full-time
Remote
United States
EnableComp provides Specialty Revenue Cycle Management solutions for healthcare organizations, leveraging over 24 years of industry-leading expertise and its unified E360 RCM

Position Summary

The Director of Product Marketing is responsible for overseeing the planning, development, and execution of the organization's product marketing initiatives, and pioneering the solutions go-to-market vision. The Director’s primary responsibility is to drive product marketing initiatives that align with business goals, ensuring that we effectively communicate the value of our healthcare revenue cycle management solutions as we scale our business with organic and several current and planned M&A expansions. This position requires deep industry knowledge, particularly in healthcare revenue cycle, regulatory landscapes, and product management, to successfully position the company as a leader in the sector. Reporting to the Chief Strategy Officer, the Director will collaborate closely with sales, product, and client success teams to ensure cohesive messaging and competitive differentiation. This Director role demands a seasoned marketing executive with deep industry knowledge, a strategic mindset, and a data-driven approach, along with a passion for driving innovation and growth in the healthcare revenue cycle and technology space.

Key Responsibilities

    • Lead the development and execution of the product marketing strategy, including positioning, messaging, and go-to-market strategies.
    • Lead market research initiatives to understand industry trends, regulatory changes, and customer pain points, using these insights to inform go-to-market strategies.
    • Oversee product marketing, ensuring that the company’s solutions address key challenges in healthcare revenue cycle management, compliance, and operational efficiency.
    • Continuously monitor competitor products and go-to-market strategies to ensure our solutions maintain a competitive edge.
    • Key participant in integration activities, provides deep insight into product and offerings of M&A expansion companies and how they integrate with EC current products.
    • Develop actionable insights to guide product development, differentiation, and positioning.
    • Build and maintain a strong, recognizable brand in the healthcare industry, emphasizing trust, innovation, and expertise in RCM.
    • Lead go-to-market planning and execution for new product launches and feature releases, ensuring alignment with sales and customer success teams.
    • Partner with product management, IT, and customer success teams to ensure customer feedback is integrated into product development and enhancements.
    • Collaborate with senior leadership to align marketing strategies with the company’s growth objectives, revenue goals, and long-term vision.
    • Collaborate with sales teams to develop tools, content, and training materials that support quick and efficient go to market products and offerings.
    • Provide ongoing training and support to sales teams, ensuring they are equipped with the knowledge and materials needed to effectively sell our products.
    • Oversee campaigns that position the company as a thought leader in RCM, including participation in industry conferences, webinars, white papers, and case studies.
    • Expand the company’s market presence by identifying and targeting new segments within the healthcare ecosystem, such as hospitals, physician groups, and large healthcare networks.
    • Develop targeted strategies for customer acquisition and retention, focusing on healthcare decision-makers.
    • Enhance the customer experience by understanding the unique needs of healthcare clients, creating tailored solutions that improve their revenue cycle and operational efficiency.
    • Oversee digital marketing efforts with a focus on healthcare professionals, using targeted email marketing, SEO, and content marketing strategies.
    • Manage the marketing budget with an emphasis on ROI, ensuring that resources are allocated to the most impactful campaigns and initiatives.
    • Other duties as required.

Requirements and Qualifications

    • Bachelor’s degree in marketing, business administration or related field required. MBA or related advanced degree preferred.
    • 5+ years of marketing leadership experience with a proven track record of success in creating and implementing go to market strategies in the healthcare IT, revenue cycle management (RCM), or healthcare services industry.
    • 3+ years of specific experience in the healthcare sector, particularly within revenue cycle management.
    • Proven experience in developing and executing B2B marketing strategies targeting healthcare providers, hospitals, physician groups, and other healthcare entities.
    • Demonstrated ability to successfully manage branding, customer acquisition, product marketing, and thought leadership initiatives in a healthcare environment.
    • Experience in digital marketing and leveraging healthcare-specific marketing automation tools, CRM systems, and analytics platforms.
    • Strong understanding of revenue cycle management and healthcare industry trends.
    • Ability to work in a fast-paced, dynamic environment with competing priorities.
    • Knowledge of end-to-end corporate development activities and demonstrated ability to facilitate complex and time sensitive decisions
    • Experience with a rapidly scaling technology/services business is a plus
    • Equivalent combination of education and experience will be considered.
    • Must have strong computer proficiency and understand how to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other Learning technology.
    • Regular and predictable attendance.
    • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Special Considerations and Prerequisites

    • Demonstrated ability to lead cross-functional teams and collaborate with stakeholders at all levels of the organization.
    • Strong public speaking and presentation skills with experience representing the company
    • Proven ability to build, lead, and develop high-performing got to marketing teams in a healthcare-focused organization.
    • Strong analytical skills with the ability to use data, insights, and metrics to inform marketing strategies and assess campaign effectiveness.
    • Experience tracking and reporting on KPIs specific to healthcare marketing
    • Ability to translate complex data into actionable insights to guide marketing adjustments and improve performance.
    • Ability to drive innovative solutions for customer acquisition and retention in a competitive, evolving healthcare landscape.
    • Strong project management skills to oversee the development and execution of complex, multi-channel marketing campaigns.
    • Strong familiarity with the healthcare revenue cycle, reimbursement processes, and the challenges faced by healthcare providers in optimizing financial performance.
    • Hands-on leader, able to build strong relationships at multiple levels internally and with partners
    • High emotional intelligence and an ability to influence areas of the business that are not under direct control will be critical
    • Demonstrated experience in partnering and influencing in a dynamic, fast-paced environment.
    • Excellent analytical and problem-solving skills.
    • Proven ability to manage priorities, develop high performing teams and set and achieve goals/objectives.
    • Proven ability to coach, develop, evaluate, and mentor staff.
    • Proven ability to manage priorities, develop high performing teams and set and achieve goals/objectives.
EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

EnableComp recruits, develops and retains the industry's top talent.  As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people.  We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies.  If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.

 Don’t just take our word for it!  Hear what our people are saying:
“I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other.” – Revenue Specialist

“I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work, life, and fun.” – Supervisor, Operations
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