Go-To-Market (GTM) Cloud Leader (Remote) (6125)

The impact you will have:

The Go-to-Market (GTM) Product Manager role will be responsible for taking a portfolio of services to market, and driving the go-to-market activities that result in numerous downstream impacts:

• Achieve the most important measure of success for our solution offers, which is the attainment of revenue plans assigned to them.


• Drive revenue from the addition of new customers of the solution offering, enabled by a strategy and execution plan to engage and win the target profile for the offering.


• Maximize the retention and growth of existing customers by ensuring the value of the offers remain high and delivered completely to them.


• Enable Softchoice to achieve differentiation in the market, gaining the exposure and customer demand that comes from it.


• Empower internal success for the teams and individuals that support these solution offerings through continuous improvement of the processes to bring them to market.

What you’ll do:

To achieve these impacts, the GTM Product Manager will have core responsibilities in the following areas:

Manage a Services Portfolio

• You will be assigned to one or more portfolios and serve as the primary representative of that portfolio to all stakeholders, manage the lifecycle, performance, and drive growth in the market.


• Engage with vendor partners to gain feedback and support to improve services, as well as their support to take our services to market.


• Become an expert on the market problems driving your portfolio using direct customer interviews, win/loss analysis, sourced data, and industry research.

Take Your Portfolio to Market

• Lead the development and execution of the go-to-market strategy for your portfolio.


• Ensure executive buy-in by effectively communicating the value proposition and ROI of your strategy.


• Gather the needs of target customers and their buying motivations.


• Know the competitive landscape, including the specific strengths and weaknesses that we possess relative to it.


• Drive go-to-market strategy and activities leading to growth of pipeline and revenue


• Provide our Marketing team with the expertise and insights they need to develop the best possible solution messaging, content, and marketing activity,


• Enable Sales and Presales teams with the training and support they require to effectively engage customers at scale.


• Define, communicate, and enable our teams to maximize services market fit.

Grow the Business and Improve Market Positioning

• Manage the performance of your portfolio by gathering, analyzing, and communicating the KPI’s and customer experience metrics. Taking corrective action as needed.


• Proactively raise awareness and commitment to action through internal communications with stakeholders at all levels and functions of the organization  


• Maintain cross-functional alignment with the services delivery teams, gaining alignment on a prioritized roadmap of the capabilities and services improvements which they will develop to maximize the growth of the services in market.


• Participate in integrated sales and marketing campaigns, driving the market adoption of services, in accordance with the annual Cloud or Workplace GTM plans.

What you’ll bring to the table:

This is the role for a visionary that thrives with a high degree of ownership, and brings demonstrated experience in leading all the dependencies required for a portfolio’s success in the market:

• Minimum of 5 years of prior product management experience, driving and executing on strategy / 8+ years of other experience that includes marketing and / or business leadership equivalence.


• Equivalent experience, or a degree in business, marketing, or related field.  An advanced degree is desirable.


• Experience in product management or marketing, preferably in support of professional or managed services.


• Experience designing activities that drive pipeline and revenue targets attainment.


• Strong executive communication skills including written, verbal, and presentation, and proven experience building trust with, and influencing, business executives.


• Ability to work independently and manage multiple workstreams simultaneously.


• Experience with lean, agile, and design thinking.


• Ability to conduct and gather market research that uncovers customers unmet needs


• Experiencing leading workshops, groups, and building consensus


• Strong collaboration, influencing, and negotiating skills.


• Relentless customer focus


• Enjoyment from working in a fast-paced and demanding environment.


• A passion for enabling others.


• Pragmatic Marketing certification rewarded.


• Up to 10% travel may be required.