Description:
Optiwatt’s mission is to reverse global warming through the advancement of electric vehicle adoption. We make electric vehicle ownership cheaper, simpler, and more impactful by building towards the world’s largest network of connected and intelligent electric vehicles to balance the electric grid. Our investors are some of the most active impact investing firms out there, and we hold ourselves accountable to each other and the future generations of this planet. Do you want to straddle the intersection of technology and purpose on our growth trajectory to 1,000,000 cars and beyond? We hope so.
"We're a small team of genuinely ethical people driven by helping others and our planet. And we love our virtual mini-golf tournaments." - Casey
"I love the people here like a family. We work hard and our meme game is strong. It is a flat, collaborative organization, I pitch directly to the CEO and feel heard, even when it's outside my specialty." - Nina
"We love what we do, which makes it feel more like a fun weekend project than work. And after all the features have been deployed, we disc golf." - Danny
"The culture is fun, full of hope and excitement. The office is always full of jokes and discussion about how we can better ourselves and the electric grid." - Ben
As a growth marketer at Optiwatt, you will be directly responsible for connecting thousands of electric vehicles to our energy supply, reducing CO2 emissions and preventing grid blackouts. First, you will undergo efforts to understand the customer, in order to better segment and address market needs. You will survey existing and prospective customers to understand their pain points and identify trends, while keeping your finger on the pulse of the modern zeitgeist to remain topical in your consumer outreach. Next, you will evaluate a holistic marketing funnel across digital advertising, app store advertising, search engine optimization, influencer campaigns, referral programs, email marketing, product A/B tests, B2B partnerships, direct mail initiatives, and much more. You will transform this analysis into data-driven recommendations that consistently move the needle towards Optiwatt’s lofty growth targets. Finally, you will push the boundaries of Optiwatt’s future marketing initiatives, by ideating, prioritizing, testing, and evaluating new ideas for customer acquisition. You will be creative in how you build and represent the Optiwatt brand, as you work diligently alongside the rest of our marketing team who are hungry to make an impact on our customers and the planet. Whether you are entry level or have a few years of marketing experience under your belt, you will be principally driven by one single metric: growth. If you are excited to obsess over customer acquisition, activation, and retention, to enhance electrification around the globe, we want to hear from you.
Here’s some exciting stuff you'll be working on:
We raised $17M dollars in late 2023 from some of the most reputable names in venture capital, impact investing, and government grants: Google Ventures, Navitas Capital, Urban Innovation Fund, Active Impact Investments, and the California Energy Commission. Our Series B is right around the corner, and there is IPO-level scale in this space, so get in on the first floor right before we explode. We have our sights set on the stars, so if you're interested in growth potential, the sky's the limit here at Optiwatt.
We invest in your growth because we know that even if you aren’t with us forever, empowering you to better tackle climate change helps all of us. The best part of working in the clean technology industry is the enormous collaboration between companies, founders, investors, and yes, even utilities. Everyone is driven by the same goal: reduce global warming and move us towards a truly sustainable future.
We encourage you to step outside of your role and show us what you can do. Ask for opportunity and you will receive it, offer up ideas and you will be heard. We desire to match people with work that excites them the most, and we will support you in your journey to learn and grow to accomplish that goal.
If your resume doesn't quite fit these job requirements, please apply anyway and tell us where you think you could help us! Climate change and grid stability are enormous problems and we would love help from talented people with any background.
The salary range for this job is $150,000 to $220,000, plus equity compensation dependent on experience.
Optiwatt is a small startup that offers competitive salaries and benefits to all employees, rivaling the giants of the tech world. Some of these amazing perks include: