Director of Demand Generation

DemandFactor is a customer-centric organization that is revolutionizing the B2B tech industry by aligning our success to the success of our clients and sharing in the upfront risk of the demand-gen buying process. What sets us apart is the fact that we deliver all our business in-house. With a 99% accuracy and a 100% guarantee, our triple verified, first-party proprietary data, is uniquely positioned to help businesses achieve success through our full-funnel, flexible, and scalable solutions.

We cover the entire spectrum of the sales funnel, capturing all the stages of a buyer’s journey through our services such as Content Creation, Programmatic Ads, Marketing Qualified Leads (MQL), Content Syndication (CS) leads, Intent-layered CS leads, Account-Based Marketing (ABM) campaigns, Lead Nurturing, Two-touch CS campaigns, BANT leads, and High-Quality Leads (HQL).

In the ever-changing B2B landscape, we bring to the table years of experience and deep expertise in supporting leading B2B organizations in the most challenging markets. Our clients rely on us to increase their brand awareness, accelerate engagement, and generate leads so they can meet their goals.

Collaborate with our sales and agency teams to provide strategic support, and advisory services to clients. Assist in designing, developing, and optimizing programs that align with their go-to-market strategy.

Your Impact:

• Develop and implement demand marketing and growth strategies for leading global B2B brands
• Act as a creative problem solver, working collaboratively to devise high-performing demand-generation and performance marketing solutions.
• Establish and monitor key metrics to gauge program performance, offering real-time optimization for ongoing campaigns.
• Support clients in reaching their demand generation and performance marketing objectives. Accelerate pipeline growth and help them achieve their revenue targets by utilizing DemandFactor's products and solutions.

We're Looking For:

• A background in B2B demand/marketing, with a proven track record in planning and executing diverse campaigns.
• A balanced approach to creativity and analytics, grounded in a data-driven mindset.
• Proven capability to craft and narrate a company's story in a creative manner that captivates both existing and prospective clients.
• Openness to explore and experiment with innovative strategies to drive success.
• Capability to work seamlessly with executive-level stakeholders, navigate technical discussions, and maintain meticulous attention to detail.
• A thriving spirit in a fast-paced environment, coupled with a "can-do" attitude.

Requirements:

• 5+ years of hands-on experience in digital performance marketing.
• Strong educational background supporting your professional expertise.
• Exceptional proficiency in writing and editing.
• Impeccable communication skills to articulate demand marketing technologies.
• Profound understanding of B2B demand, data, and martech stack.
• Proven project management skills for handling time-sensitive projects.
• Demonstrated success in conducting engaging and impactful presentations directly with clients.
• Agency experience or demonstrated collaboration with agencies is a plus.

Benefits:

• 401(k)
• Health / Dental / Vision Insurance
• Paid time off
• Parental leave

Remote work note: Where applicable, remote work must be conducted from your home office located in a jurisdiction in which DemandFactor has the legal right to operate.

Our Commitment to EEO and Diversity, Equity, and Inclusion (DEI): DemandFactor is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws including laws providing equal employment opportunities, and all other employment laws and regulations.

Ready to shape the future with us? Apply now!