The Marketing Coordinator will be responsible for executing marketing functions and tasks for United Medical Doctors. This will include but not be limited to carrying out promotional campaigns, assisting with administrative marketing activities, creating branded content, analyzing data and evaluating current market trends, conducting market research, identifying target audiences within the markets United Medical Doctors serves and beyond.
Essential Job Functions and Responsibilities
- Markets the services, divisions and physicians at United Medical Doctors by helping develop and implement marketing and advertising campaigns.
- Generates branded content for use across multiple platforms in various marketing campaigns and strategies.
- Tracks referring provider and clinic volume data for physicians in Riverside, San Diego and Los Angeles Counties on a monthly basis.
- Identifies market trends and campaign success by analyzing referring provider and clinic volume data on a monthly basis.
- Prepares marketing reports and patient email lists utilizing data exported from our electronic health records platform, gGastro.
- Maintains inventory of promotional marketing material and assists in reordering and distributing collateral internally and externally.
- Plans and organizes promotional calendars for marketing campaigns on a quarterly basis.
- Prepares, schedules and publishes social media marketing content for our company social media pages.
- Assists with email marketing by developing ideas, generating content, exporting patient email lists and executing campaigns.
- Performs additional duties as assigned.