Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes.
Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care.
For more information, explore our solutions at therapybrands.com.
Job Description
Are you passionate about making a difference in mental healthcare? Are you energized by crafting compelling product positioning, pricing, and packaging strategies? Do you thrive on owning programs end-to-end and leveraging data to drive impactful decisions? If so, we want to hear from you!Key Responsibilities:
Develop and Execute Strategies: Lead go-to-market efforts for product launches, collaborating with product, sales, demand generation, and customer success teams.
Own Product Positioning: Conduct market research, competitive analysis, and client interviews to create differentiated and persuasive messaging for our products.
Elevate Brand Leadership: Create white papers, thought leadership content, webinars, and industry reports to establish Therapy Brands as a leader in the mental healthcare space.
Create Winning Content: Build a program to ensure success at every stage of the digital buying journey, including developing winning content with our in-house agency.
Enable Sales Success: Develop content for sales enablement, including case studies, ROI tools, buyer guides, and sales collateral.
Collaborate Cross-Functionally: Work closely with product management to develop pricing and packaging strategies that resonate with target audiences.
Qualifications:
Proven Track Record: 3+ years of experience in product marketing, with a demonstrated ability to own programs end-to-end.
Healthcare Expertise: Background in healthcare SaaS or a strong aptitude for learning healthcare terminology and concepts quickly.
Data-Driven Mindset: Experience using data and insights to inform and optimize product marketing strategies.
Exceptional Communicator: Strong written and oral communication skills, with the ability to translate technical concepts into compelling stories.
Collaborative Leader: Able to manage multiple projects in a fast-paced, deadline-driven environment while influencing cross-functional teams.
Customer-Focused: Passionate about understanding and addressing customer needs to drive meaningful impact.
If you’re ready to combine your passion for product marketing with a commitment to transforming mental healthcare, Therapy Brands is the place for you. Join us in enabling mental health practitioners to focus on what matters most—their clients.
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Therapy Brands is an equal opportunity employer.